Effective Corporate Communication at Work
The corporate communication failures that served as case studies for the opening chapters of this book were chosen because they provided an easy frame of reference for a larger discussion. These meltdowns unfolded on such a large scale that you’d be pressed not to have had an opinion of each while they were developing, and the common threads they share begin to reveal a pattern where smart, talented executives repeatedly fell into the same decision-making traps.
In each instance, we’ve made reference to different forms of groupthink that either stifled communication or created the conditions by which the worst possible decisions seemed appropriate. When communication strategies don’t seem like strategies ...