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Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation by David Silver

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5

The Role of Communication Theories

Why do venerable corporations, such as Toyota and BP, fail miserably when it comes to communicating in distressed situations? There are legions of public relations professionals working within the corporate structure and a multitude of outside public relations firms, all of which provide advice to the executives of these companies. But, year after year, mistakes are made in the communications process, which cost the boardroom millions to correct. The problem lies within the corporate communications paradigm in boardrooms across the country and around the world and to a minor degree, the crisis communications industry itself.

There are many qualified public relations professionals nationally who are sought ...

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