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Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation by David Silver

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6

The Evolution of Public Relations into the PR-IR Nexus

The rise of public relations as a profession correlated with the rise of mass circulation newspapers and magazines, from 1900 through 1917. During this period, known as the “Seedbed Era” in American corporate history, there were fifty well-known magazines with circulations of more than 100,000—remember, there was no television or Internet. Ladies Home Journal, which was founded in 1883, had a circulation of close to 1 million. The muckraking journalists of this era—Lincoln Steffens, Upton Sinclair, and Ida Tarbell, among others—used these national public forums to rail against the abuses of big business and corporations. This was also a time when high school education had become compulsory ...

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