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Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation by David Silver

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7

Anatomy of a Crisis

We’ve seen over and over that the smartest people in the room can still get it wrong when it comes to dealing with a crisis under a media microscope. The problem is, no one thinks it can happen to his or her company. Maybe we look at these crises as they unfold and assume bad luck or a media vendetta, or maybe we just know we’re better than the poor sap whose spokesperson is getting lampooned on every outlet while the company’s stock takes a dive. Maybe we’re right, but risking an organization’s reputation or its very existence on a “maybe” is a good way to find yourself in the next roundup of bad examples for others to learn from.

So, if it’s always the other guys, then where do they go wrong? The examples we’ve explored ...

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