Contents

INTRODUCTION AND ACKNOWLEDGMENTS
CHAPTER 1
The media Industries: segments, structures, and similarities
chapter Objectives
Introduction
structure and characteristics of the media Industries
A Day in the Life of craig Robinson
common characteristics of the segments of the media Industries
summary
What's Ahead
case study 1.1 media Expansion
case 1.2 Planning Ahead for success
References
Internet Resources
CHAPTER 2
Media Organizations
chapter Objectives
Introduction
Defining an Organization
Organizational Information Flows
A Day in the Life of Lloyd Kaufman

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