CHAPTER 1
The Media Industries: Segments, Structures, and Similarities
don’t hate the media. Be the media. Jello Biafra
CONTENTS
Chapter Objectives
Introduction
Structure and Characteristics of the Media Industries
A Day in the Life of Craig Robinson
Common Characteristics of the Segments of the Media Industries
Summary
What’s Ahead
Case Study 1.1 Media Expansion
Case Study 1.2 Planning Ahead for Success
References
Internet Resources
CHAPTER OBJECTIVES
The objective of this chapter is to provide you with information about:
- The structure and characteristics of the content industries
- The segments that make up the content industries
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