CHAPTER 2
Media Organizations
six conglomerates - Viacom, time warner, nBc-universal, sony, Fox, and disney … control 98% of the programs that carry commercial adver-tising during prime time television (including commercial network and cable programming) and 96% of total u.s. film rentals. they control 75% of commercial television in non-prime-time slots, 80% of subscribers to Pay tV, and 65% of advertising revenues in commercial radio. s. christopherson1
CONTENTS
Chapter Objectives
Introduction
Defining an Organization
Organizational Information Flows ...
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