This chapter presents the statistical analysis of the personality ratings given by respondents on the biker–bike personality measurement instrument.

 

5.1 Biker–Bike Personality Relationship

The writer used Pearson’s chi-square test to the responses given by respondents for rating their own personality and their bike’s personality to further establish the study. The primary objective was to study the relationship between the biker–bike personalities for each personality variable. The secondary objective was to identify the presence of a pattern, if any, in which the overall sample population, rates itself and its bikes on the various personality variables.

The Pearson’s chi-square significance ...

Get Managing Emotion in Design Innovation now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.