Development of an emotion-centered research framework was the final objective of this study and the result of the research undertaken. The final chapter of the book confirms the research premise and proposes an emotion-centered research framework for product styling.
6.1 Salient Findings of the Study
The results of the qualitative and quantitative analysis establish the difference in the emotive needs and emotive quality associated with each of these biking segments. The summary of the results of the qualitative and quantitative analysis is presented in the following text.
6.1.1 Emotive Needs Associated with Different Biking Segments
The survey generated more than ...
