CHAPTER 4

Redefining Functions of a Manager

Roger Nion Conaway

Corporate social responsibility (CSR) implementation “represents an incremental process and provides a strong foundation” for organizations (ABN AMRO bank 2014).

A large international bank based in Amsterdam exemplifies the journey toward responsible management and demonstrates how to redefine management functions. ABN AMRO bank has dedicated itself to sustainability management throughout the organization and, according to Lindgreen, the bank is “committed to continuously improving the integration of sustainability into its working environment and business processes.” The bank managed 4,500 branches in 53 countries in 2011 with assets over 999 billion euros and employed over 110,000 ...

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