CHAPTER 5

Goal Setting and Decision Making

Roberto Quaglia

We live in an era of continuous change and cross-cultural organizations, in which the future seems to be less extrapolation of the past, and companies do not need to simply achieve a temporary competitive advantage, but need to build healthier and sustainable organizations. In order to do so, managers play a crucial role in the decision-making process, and all the people in the organization are crucial to strategy execution, to build a responsible competitiveness. Every manager, in fact, needs to have knowledge of internationally recognized standards/practices to be able to conduct business with responsibility and ethics. Creating a common code of language will enable organizations to ...

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