[ CHAPTER THREE ]
How a Site Creates Value and Why the Size of the Network Matters
Knowing when foraying and attracting are better alternatives to a physical site isn’t in itself enough to create an efficient, effective innovation network. In a truly optimized innovation footprint, a company establishes individual sites and organizes them with value creation at their core. Each must serve a specific purpose and contribute value in a clearly defined way. Intuitively, most managers understand that they can make significant gains from optimizing the configuration of their innovation networks. Our survey on global innovation revealed that managers believed that they could dramatically enhance both the speed and quantity of innovations by better ...
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