[ CHAPTER FIVE ]
Improving Receptivity and Communication
Most of the barriers outlined in the previous chapter are familiar ones. Cumulatively, these barriers can seriously debilitate a company’s ability to innovate. But however daunting they may seem, they are not insurmountable. This chapter highlights some of the tools, processes, and mechanisms that a company can employ to facilitate the rich communication and receptivity required for global innovation.
Only a significant shift in culture toward openness equips organizations to be truly global innovators. Although this type of change challenges long-held orthodoxies and usually meets resistance, there are ways to force change ...