[ CHAPTER SIX ]
Organizing for Global Innovation Projects
The final leg of our journey prepares and arms companies to compete in an era of global innovation: optimizing collaboration by innovating with partners and managing global innovation projects. These global projects, which involve multiple sites across a network, provide the organizing structure that will leverage footprints, drive integration, and unleash the real value inherent in a dispersed approach to innovation. These projects are the lifeblood that animates and energizes a global footprint.
Global projects create competitive advantage in two ways: First, when the embedded and complex knowledge for innovations comes from multiple sites, it is difficult for competitors to copy those ...