[ CHAPTER EIGHT ]
Globally Integrated Innovation
How firms innovate needs to change. The increasing diversity and dispersion of knowledge, the growth of new markets, and the emergence of new competitors require a global and integrated approach to innovation. Many executives and managers know that the way their firms currently organize and carry out innovation has a limited shelf life. But our research has shown that, despite recognizing the challenge and being aware that their companies are ill-equipped to meet it, very few have strategies in place to transform their firms into global innovators.
In the preceding chapters, we have presented the main challenges to global innovation and put forward a set of frameworks, tools, and mechanisms to ...