Managing Global Innovation

FOREWORD

This book explains how to conceive, build, and hone a global innovation capability that is enduring, practical, and rooted in the realities of both global competition and a company’s particular approach to its market. Yves Doz and Keeley Wilson have brought their considerable expertise to bear on a subject of fundamental strategic importance, both rich in promise and perilous in its potential for misinterpretation and misapplication. Innovation has become such an all-encompassing concept and powerful driver of modern business strategy that company leaders lose focus when asked to define innovation and how they intend to achieve it. Globalization only adds to the challenge.

Along come Doz and Wilson with a blueprint for organizing, building, ...