CHAPTER EIGHT

There Are Three Kinds of Teams

“EAM-BUILDING” HAS BECOME a buzzword in American business. The results are not overly impressive.

Ford Motor Company began more than ten years ago to build teams to design its new models. It now reports “serious problems,” and the gap in development time between Ford and its Japanese competitors has hardly narrowed. General Motors’ Saturn Division was going to replace the traditional assembly line with teamwork in its “factory of the future.” But the plant has been steadily moving back toward the Detroit-style assembly line. Procter and Gamble launched a team-building campaign with great fanfare several years ago. Now P&G is moving back to individual accountability for developing and marketing new ...

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