Book description
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume.There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.
Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.
The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:
- Tutor notes and reader activities
- Updated list of further reading
- Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Table of contents
- Front Cover
- Half Title
- Dedication
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgements
- Statement on reference sources
- Introduction
-
Part 1: The media environment
-
1 The media industry – into the millennium
- 1.1 Summary
- 1.2 Objectives and key issues
- 1.3 The audiovisual industry – past and present
- 1.4 The implications of the restructuring of British broadcasting
- 1.5 The global industry
- 1.6 The independents and the broadcasters – a new model of contractual relationships
- 1.7 The independent production sector (IPS)
- 1.8 The origins of the independent production sector (IPS)
- 1.9 Technology and legislation
- 1.10 The growth of the independent production sector (IPS)
- 1.11 The future – into the digital age
- 1.12 References
-
2 British public service broadcasting
- 2.1 Summary
- 2.2 Objectives and key issues
- 2.3 Introduction to policy as a critical concept and managerial tool
- 2.4 Introduction to key terms and definitions
- 2.5 The concept of public service broadcasting in the UK and elsewhere
- 2.6 The history of British public service broadcasting
- 2.7 References
- 2.8 Further reading
- 3 British film policy
- 4 European Union media policy
- 5 Mass media theory
- 6 Media and its cultural implications
-
1 The media industry – into the millennium
-
Part 2: Management theories and applications to the media industry
-
7 The growth of business in the audiovisual industry
- 7.1 Summary
- 7.2 Objectives and key issues
- 7.3 The independent industrial scene
- 7.4 The role of the entrepreneur
- 7.5 Greiner’s development model
- 7.6 The role of the SME in the industrial reorganisation of the UK film and television industry
- 7.7 The boundaries of the firm
- 7.8 The relationship between the supplier and buyer
- 7.9 References
- 7.10 Further reading
- 8 Behaviour in media organisations and organisational behaviour
-
9 Strategic management
- 9.1 Summary
- 9.2 Objectives and key issues
- 9.3 Introduction to strategic management
- 9.4 The company audit
- 9.5 Porter’s ‘five forces’ model
- 9.6 The value chain
- 9.7 The Boston Box
- 9.8 Forecasting and scenario planning in a chaotic environment
- 9.9 Choices and options
- 9.10 Mental models and business behaviour
- 9.11 Corporate finance and the media industry
- 9.12 The role of the manager
- 9.13 References
- 9.14 Further reading
- 10 Introduction to media law
-
11 Principles of media law
- 11.1 Summary
- 11.2 Objectives and key issues
- 11.3 Introduction
- 11.4 Broadcasting law
- 11.5 Other media: film and video law and the Internet
- 11.6 Blasphemy
- 11.7 Racial hatred and public order
- 11.8 Indecency
- 11.9 Protection of animals
- 11.10 Defamation
- 11.11 Libel
- 11.12 Privacy law
- 11.13 Contempt of court law
- 11.14 Intellectual property law
- 11.15 Copyright and related rights
- 11.16 Further reading
- 12 Media ethics
-
7 The growth of business in the audiovisual industry
- Part 3: Media management in action
- Glossary
- Bibliography
- Media time line
- Index
Product information
- Title: Managing in the Media
- Author(s):
- Release date: April 2013
- Publisher(s): Routledge
- ISBN: 9781136055133
You might also like
book
Managing to Make a Difference
A practical, real-world training manual for mid-level management Managing to Make a Difference presents a leadership …
book
Let’s Talk About It: Turning Confrontation into Collaboration at Work
From the bestselling author of Carrots and Sticks Don’t Work—proven communication techniques for turning workplace confrontations …
book
Sales Management Success
The most up-to-date and proven strategies from the CEO of Porter Henry & Co., written exclusively …
book
Service-Ability: Create a Customer Centric Culture and Achieve Competitive Advantage
Times have changed. Long gone are our days of being kings of the manufacturing industry, we …