Chapter 7

The growth of business in the audiovisual industry

7.1 Summary

How any new business is established and thrives is the subject of many management theories and textbooks, and a copious number of case studies. How businesses are established, expand or decay in the audiovisual industry is also a subject of much debate, although unfortunately not often analysed objectively and critically enough to try and clarify why one business succeeds where another one fails. It is difficult to think of any other industry whose very structure and inception is devised and controlled by a government – an industry that would without doubt fail if government and international bodies did not reach some level of agreement in trade and technology, through ...

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