2 THE BUSINESS CONTEXT FOR SUCCESS

The one who figures victory at headquarters before even doing battle is the one who has the most strategic factors on his side.

Sun Tzu, The Art of War

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things, because the innovator has for enemies all that have done well under the old conditions, and lukewarm defenders in those who may do well under the new.

Niccolo Michiavelli, The Prince

Even before the project commences, senior management need answers to two critical questions: Is this worth doing? And, can we do it?

This chapter is about finding the answers to those questions and, by ...

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