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Managing Mission - Critical Domains and DNS by Mark E. Jeftovic

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Which domains should your organization register?

Under which TLD suffixes should your organization register? In the old days (before 2014), a lot of registrars would try to goad their customers into registering their organization or brand names in every TLD that was available.

"Get your name before somebody else does!" was the well-worn mantra that was constantly broadcast at registrants every time a new generic TLD came out or some country code decided to brand themselves as some sort of pseudo-TLD.

In a lot of cases it worked, because managers, IP departments, or lawyers would think that there is an obligation to defend the organization's intellectual property in any way they can. What that meant was that a lot of organizations would make ...

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