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MANAGING ONLINE FORUMS
sion, but don’t take it lightly. A poor choice will make your job harder
because it will make your site harder to find, harder to promote, and harder
to remember. There is no reason to give yourself a handicap to start with or
to make this any harder than it already is.
CommunitiesforNeworExistingContentSites
If you are adding a community as a new section of an established site or
launching a new one where the forums are a section of a larger site (but not
the primary focus of the site), choosing a name and/or a domain name is
usually pretty easy. In almost all cases, you can just add ‘‘Forums’’ or ‘‘Com-
munity’’ to your website’s name (example: SiteName.com Forums) and create
a /forums subdirectory on your existing domain