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MANAGING ONLINE FORUMS
load and look at over and over and over again as you log in, view topics, read
posts, and more. The layout should make key areas of the site easily accessi-
ble, should not have anything that hurts the eyes, and should be mindful of
load time. Keep it as light as possible and people will appreciate it.
Stick to One L ook
You may be tempted to install more than one template for your community.
For most people, it’s just not a good idea. As I said earlier, users will come to
see your community’s look and color scheme as part of its overall persona,
and this connection can be important. Plus, consistency is an important part
of usability—be consistent in the design and structure of your community.
That doesn’t mean that everything ...