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MANAGING ONLINE FORUMS
What Can a Partner Offe r You?
•
More Fodder.
You will have one website that you can feel good about
linking to. You can use it to bring issues up and to start discussions. Sure,
you can do this with any website, but it’s easier when the site is a partner
and all of its users come right back to your site for discussions, rather
than looking at some other site’s community.
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Traffic.
As I said earlier, you should be exchanging prime real estate. On
the content website, this could mean that the partner links to you as its
‘‘Forums’’ or ‘‘Community’’ on every page of its site. Maybe it displays
the five or ten most recently active threads from your forums. Your part-
ner could also link to you in other noticeable areas, such as a ‘‘Discuss ...