Business leaders do not make the decision to initiate costly, disruptive change within their organizations merely because they can think of nothing better to do with their money, time, and resources. They do it because the only thing more costly than implementing significant change within an organization is the ultimate expense of a business becoming outdated and irrelevant within the marketplace because it was unable to implement critical changes when needed. So, why then, when change is so clearly an integral part of successful business growth and profitability, are most companies so bad at it that 70 percent of change programs fail to achieve their goals?
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