Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

by Steven Haines
Released December 2011
Publisher(s): McGraw-Hill
ISBN: 9780071770057

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Book description

Build better products by expanding the role of Product Management

Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.

Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.

Table of contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. CONTENTS
  5. PROLOGUE
  6. INTRODUCTION WHY PRODUCT MANAGEMENT MATTERRS TO YOUR COMPANY
  7. MODULE I CONTEXT
    1. CHAPTER 1 REINVENTING THE WHEEL—FOR THE LAST TIME
      1. PRODUCT MANAGEMENT: A VITAL ELEMENT OF ANY ORGANIZATION
      2. APPRAISING PRIOR TRANSFORMATIVE EFFORTS
      3. MOVING FROM APPRAISAL TO ACTION
      4. CARRYING OUT YOUR OWN APPRAISAL
      5. SUMMARY
    2. CHAPTER 2 DESIGNING AN ORGANIZATIONAL STRATEGY FOR PRODUCT MANAGEMENT
      1. CHANGING YOUR PERSPECTIVES AND PARADIGMS
      2. BUILDING A STABLE FOUNDATION
      3. A MASTER PLAN FOR THE PRODUCT MANAGEMENT ORGANIZATION
      4. A BASELINE COMPETENCY MODEL
      5. ORGANIZATIONAL DESIGN CONSIDERATIONS
      6. A PRODUCT MANAGEMENT MATURITY MODEL
      7. SUMMARY
    3. Case Study I Spotlight on Product Management Excellence: Thomas & Betts
      1. THE ROLE OF PRODUCT MANAGEMENT
      2. LIGHTING THE WAY
  8. MODULE II CLARIFY
    1. CHAPTER 3 EVERYONE IS IN THE PRODUCT MANAGEMENT SANDBOX
      1. ORGANIZATIONAL ISSUES AND DISCONNECTS
      2. THE IMPACT OF A GEOGRAPHICAL REORGANIZATION ON PRODUCT MANAGEMENT
      3. WHEN ENGINEERING, OPERATIONS, TECHNOLOGY, OR OTHER ORGANIZATIONS DRIVE
      4. WHAT’S INVOLVED IN PRODUCT MANAGEMENT?
      5. PRODUCT MANAGEMENT PROCESS IMPROVEMENT REQUIRES EXPERT OVERSIGHT
      6. NEW PRODUCT DEVELOPMENT PROCESS CONTINUITY
      7. MAKING A LONG-TERM COMMITMENT TO PRODUCT MANAGEMENT
      8. HOW TO GET EVERYONE INTO THE PRODUCT MANAGEMENT SANDBOX
      9. SUMMARY
    2. CHAPTER 4 SOLVING THE PUZZLE OF THE PRODUCT MANAGEMENT ORGANIZATION
      1. THE PRODUCT MANAGEMENT ORGANIZATION AS A LIVING SYSTEM
      2. PUTTING ORGANIZATIONAL LEARNING TO WORK
      3. ON THE ROAD TO CHARTERING PRODUCT MANAGEMENT
      4. MORE PUZZLE PIECES
      5. THE PRODUCT MANAGEMENT REFERENCE MODEL FOR ORGANIZATIONAL ALIGNMENT
      6. MONITORING KEY PERFORMANCE INDICATORS
      7. DIFFERENCES THAT DETER PROGRESS
      8. KEY POINTS TO KEEP IN MIND
      9. IS THERE A CORRECT STRUCTURE FOR PRODUCT MANAGEMENT?
      10. THOUGHTS ABOUT ORGANIZATIONAL STRUCTURE AND DESIGN
      11. DIFFERENT TYPES OF COMPANY STRUCTURES
      12. NONNEGOTIABLES FOR PRODUCT MANAGEMENT ORGANIZATION
      13. SUMMARY: AVOIDING ORGANIZATIONAL INDIGESTION
    3. Case Study II Spotlight on Product Management Excellence: TD Canada Trust
      1. THE ROLE OF THE PRODUCT MANAGER
      2. WHY OUR PRODUCT MANAGERS PERFORM WELL
      3. THE PRODUCT MANAGEMENT LEADERSHIP ORGANIZATION AT TD CANADA TRUST
      4. TALENT DEVELOPMENT
  9. MODULE III CULTIVATE
    1. CHAPTER 5 CLARIFYING THE ROLE OF THE PRODUCT MANAGER TO IMPROVE STAFFING STRATEGIES
      1. YOU KNOW IT WHEN YOU SEE IT
      2. IT TAKES A STRATEGY AND A TEAM
      3. THE STRATEGIC REFERENCE POINT
      4. CORE COMPETENCIES FOR PRODUCT MANAGERS
      5. THE META-PROCESS FOR THE PRODUCT MANAGER STAFFING STRATEGY
      6. ONBOARDING AND SOCIALIZATION
      7. SUMMARY
    2. CHAPTER 6 CULTIVATING AND SHAPING PRODUCT MANAGERS
      1. ESTABLISHING THE OPTIMAL JOB LEVELS AND PROGRESSION PLANS FOR PRODUCT MANAGERS
      2. PRODUCT MANAGER DEVELOPMENT
      3. GUIDING PRODUCT MANAGERS TO THINK AND ACT HOLISTICALLY AND SYSTEMICALLY ABOUT THEIR PRODUCT’S BUSINESS
      4. MOTIVATING PRODUCT MANAGERS TO BE CONSCIENTIOUS ABOUT THE PERFORMANCE OF THEIR PRODUCTS
      5. INSPIRING PRODUCT MANAGERS TO MAKE INFORMED, FACT-BASED DECISIONS
      6. MAKING SURE THAT PRODUCT MANAGERS CAN EFFECTIVELY INFLUENCE AND LEAD OTHERS
      7. CREATING TARGETED DEVELOPMENT PROGRAMS FOR PRODUCT MANAGERS
      8. SUMMARY
    3. Case Study III Spotlight on Product Management Excellence: FedEx Services
      1. FEDEX AT A GLANCE
      2. THE PRODUCT MANAGER ROLE
      3. DETERMINING THE BEST FEEDER AIRCRAFT ROUTES
      4. FOUNDATION FOR THE FUTURE
  10. MODULE IV CONTINUITY
    1. CHAPTER 7 BUILDING A KNOWLEDGE-BASED COMMUNITY OF PRACTICE FOR PRODUCT MANAGEMENT
      1. WHAT EXACTLY IS A COMMUNITY OF PRACTICE?
      2. THE KNOWLEDGE-BASED PRODUCT MANAGEMENT COMMUNITY OF PRACTICE
      3. THE ANCHORS OF THE PRODUCT MANAGEMENT COMMUNITY
      4. WHAT DOES COMMUNITY SUCCESS LOOK LIKE?
      5. SUMMARY
    2. CHAPTER 8 DESIGNING AND SPONSORING CROSS-FUNCTIONAL PRODUCT TEAMS
      1. SOURCES OF INEFFICIENCY
      2. THE CROSS-FUNCTIONAL PRODUCT TEAM DEFINED
      3. ENABLING THE CROSS-FUNCTIONAL PRODUCT TEAM TO EARN EMPOWERMENT
      4. ACHIEVING SUCCESS
      5. VALIDATING THE TEAM’S DESIGN AND MONITORING THE TEAM’S PERFORMANCE
      6. ESTABLISHING METHODS FOR ESCALATION AND PROBLEM RESOLUTION
      7. ACKNOWLEDGING DIFFERENCES
      8. SUMMARY
    3. CHAPTER 9 EMBEDDING A GOVERNING MODEL FOR SUSTAINING PRODUCT MANAGEMENT
      1. LEADERS NEEDED
      2. WORKING IN DISHARMONY
      3. MISSING MOMENTUM
      4. GETTING READY TO GOVERN: THE INITIAL EVALUATION
      5. THE ORGANIZATIONAL STRUCTURE FOR THE PRODUCT MANAGEMENT GOVERNANCE BOARD
      6. RESOLVING PROBLEMS AS ESCALATED BY THE PRODUCT TEAMS
      7. THE IMPORTANCE OF MENTORING
      8. CRITICAL SUCCESS FACTORS IN PRODUCT MANAGEMENT GOVERNANCE AND YOUR GO-FORWARD PLAN
      9. SUMMARY
    4. Case Study IV Spotlight on Product Management Excellence: JetBlue Airways
  11. EPILOGUE
  12. BIBLIOGRAPHY
  13. INDEX
  14. ABOUT THE AUTHOR

Product information

  • Title: Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
  • Author(s): Steven Haines
  • Release date: December 2011
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071770057