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Managing Product Management by Steven Haines

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SUMMARY

Improving the effectiveness of any organization remains a high priority for senior leaders.

On the positive side: Excellent efforts have been undertaken within various areas of many companies, and these have served to improve organizational performance. Many firms have improved processes and work flows. Others have admirably improved their strategic market posture. Still others have notably improved systems and methods to effectively drive corporate performance.

However, on the negative side: Many issues still remain that are perhaps rooted in the realm of Product Management. Why is this the case? The reason lies in the fact that there is no standardized plan or accommodation to situate Product Management within the organization.

One ...

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