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Managing Product Management by Steven Haines

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YOU KNOW IT WHEN YOU SEE IT

While on AT&T’s Product Management task force, we had the opportunity to carry out benchmark interviews with a major imaging products company. One of the senior leaders we spoke with was responsible for approximately 50 product managers in his division. The conversation turned to a discussion of the characteristics that separated excellent, high-performance product managers from the others under his aegis. His face lit up when he referred to a small subset of his product managers. He felt they had an instinctual, almost “magical,” sense of “knowing everything” about their product’s business. “They just know how to work the system and get things done,” he said. When asked how many there were, he said he could count, ...

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