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Managing Product Management by Steven Haines

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THE STRATEGIC REFERENCE POINT

Consistent with one of the themes in this book, the staffing strategy for product managers will be made relevant by having a reference point. As discussed in Chapter 2, the Product Management Life Cycle Model provides this reference point. The model also serves as the basis for a Product Manager Competency Model as discussed earlier in this book. The Competency Model consists of seven broad competency groups, or “meta-themes”:

 

Image Developing market insights

Image Crafting effective strategies

Planning and carrying out effective, ...

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