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Managing Product Management by Steven Haines

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SUMMARY

Many companies use sophisticated techniques to determine where to invest in their product portfolios. Better product investment decisions tend to yield improved business results. Furthermore, most executives know that productivity and efficiency can be improved by placing the right people in the right jobs.

If we accept that product managers comprise an important dimension of the company’s portfolio of assets, it makes sense to do the best we can to improve how we attract and hire this vital corporate asset. While this seems intuitively obvious, there is, in reality, a vast disconnect between staffing strategies and product portfolio strategies.

Why does this happen? One reason is that the role of the product manager is subject to many ...

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