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Managing Product Management by Steven Haines

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WHAT EXACTLY IS A COMMUNITY OF PRACTICE?

Communities of practice are composed of groups of people who share a common set of interests or a common set of roles in an organization. You can compare such communities to market segments that are also composed of people with common needs, interests, or motivations.

Communities of practice are nothing new. They’ve been around since ancient times. Think back in history to the guilds in the Middle Ages. Each trade craft occupied its own sector or section of a city. This provided a “built-in” community of people with similar interests and strong connections to each other. In more recent times, the garment industry was centered in the “garment district” in New York City, and it was a trade-oriented community. ...

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