INTRODUCTIONWHY PRODUCT MANAGEMENT MATTERS TO YOUR COMPANY
In the business climate of the twenty-first century, companies must hone their operations to become more strategic, agile competitors. I firmly believe that the best approach to achieving this goal is through an enhanced utilization of the function of Product Management. My definition of this function is this: Product Management is the systemic, holistic business management of products and services.
With this simple definition, in the nine chapters of this book, I will provide a complete holistic guide to the improvement of Product Management in your company.
During the many years I have carried out practical research and worked with clients, I have learned that there are broad variances ...
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