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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines

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MODULE IICLARIFY

Strategies cannot be created or implemented if there is no clarity of purpose or envisioned end state. However, even when a clear purpose has been delineated, it is often a challenge for leaders to get everyone on the same page. Many organizations are so dynamic, and their markets so fast-moving, that keeping everyone focused requires a Herculean effort. It becomes even more complex when you think about the many diverse roles and hidden agendas at work in the company’s numerous functions.

For Product Management, the challenge may be even more difficult because there seem to be many varied interpretations of the function of Product Management and ambiguities about the roles people play in Product Management.

Product Management ...

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