Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

MODULE IIICULTIVATE

The two chapters that compose this module serve as important elements of transformation for the Product Management organization. The reason is simple. It’s about people: the product managers and their leaders.

Leaders responsible for staffing face myriad challenges in the search for the best product manager candidates. These problems surface because most hiring managers have conflicting standards about the requirements for the job of the product manager. I’ve personally encountered so many different job descriptions and job titles, their infinite variety as never ceased to amaze me.

The prevalence of such challenges can throw an organization out of balance through a cause-and-effect, domino type of misalignment. It starts ...