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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines

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MODULE IVCONTINUITY

All organizations go through changes and transitions. You might think of these changes as parallel to product life cycles with their associated crests and troughs. As mentioned throughout this book, organizations will always seek to fine-tune operations, refine products, and expand into new markets. Since Product Management is not immune, adjustments are also made to resources, processes, and portfolios.

Earlier in the book, I compared Product Management to a jigsaw puzzle where different companies often reassemble the pieces of the Product Management puzzle without a “picture on the box” to follow. The picture of the puzzle is ultimately reconstituted based on leadership’s understanding of Product Management itself and what ...

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