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Preface: 9 Rules for Success
The goal of this book is to help you understand engagement- tested methods for suc-
cess at every step in delivering a professional service. Large professional service
rms have the resources to develop practice guides for their staff members; however,
sole proprietors and small- to medium- sized rms typically do not. We hope this
book guides you—starting with the 9 Rules for Success—through the maze of deliv-
ering your professional service.
For those of you who are unable to exhibit internal discipline and control (see
Rule 2, below), we provide the 9 Rules for Success up front, where you can nd them
easily. W ...