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Creating Your Niche
in the Market
Rules for Creating Your Niche in the Market
Rule 1: Clearly dene your market niche (industry or industries, geographical
coverage, client size, and list of services) to create a unique and powerful offer-
ing to potential clients.
WHAT DRIVES YOUR WORK?
Creation or management of a professional service rm is the culmination of years of
education, training, and work experience. It may involve just you … or multiple own-
ers or partners. Often the rm grows out of a personal conviction that you can serve
the world better as an adviser to organizations rather than by working in one. Or, you
just got laid off from ...