6 Managing Professional Service Delivery: 9 Rules for Success
• Mission Statement—A statement of an organization’s purpose or reason for
being, which answers the questions, Why do we exist? What are we here
to do together? What business are we in? What business should we be in?
What business should we not be in? For example:
• “To make our clients proud that they engaged us to provide manage-
ment consulting services for them.”
• “Our purpose is to turn knowledge into value for the benet of our cli-
ents, our people, and the capital markets.”
• Vision Statement—What we want our business or organization to be at a
designated future time; a picture of the future we want to create. A vision is
a statement of where we want to go and what we wi ...