62 Managing Professional Service Delivery: 9 Rules for Success
Developing the Communication Plan
The answers to the eight questions dene the communication strategy (i.e., what we
are going to do). The communication plan, on the other hand, can be constructed
using a simple spreadsheet template. Figure4.2 is one format that we have found
to be useful in assembling a communication plan. This format not only serves as a
vehicle to assemble answers to all of the strategy questions, but also allows one to
capture the answers for each of the audiences that have been identied in commu-
nication strategy question number two. A spreadsheet template could be designed,
using such a format, with tabs at the bottom to separate the distinct audiences.