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5
Adapting the Engagement
Plan to the Real World
Rules for Adapting to the Real World
Rule 6: Be exible and adaptive to the “real world” when the project starts, to
manage the dynamic between client expectations and what’s really happening
within both the rm and the client.
Three aspects that have to do with adapting the engagement plan to the real world
are discussed in this chapter:
• Internal versus external client
• Cultural accommodation
• Rapid deployment
The rst is the nuance associated with being an internal professional (being an
employee of the “client”) or an external professional (a contractor to the client); the
way one goes about ...