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8
Applying the 9 Rules
This chapter of the book again lists the 9 Rules for Success and then provides two
case studies on client engagements that successfully applied the rules and resulted
in positive reviews for the engagement team and long- term references for our work.
9 RULES FOR SUCCESS
The 9 Rules are as follows:
Rule 1 Clearly dene your market niche (industry or industries, geographi-
cal coverage, client size, and list of services) to create a unique and
powerful offering to potential clients.
Rule 2 Develop and implement a system and culture of internal discipline
and control to ensure consistency of service, efciency of operation, ...