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Appendix A: Proposal
Preparation
Proposals, along with requests for proposals and sample contracts in the public sec-
tor, are the foundation for dening professional services to be provided to a client.
This appendix provides a guide to assessing a business opportunity and to preparing
and presenting proposals to a prospective client, including these four topics
• Pre- Proposal Assessment
• Proposal Preparation
• Proposal Presentation
• Post- Proposal Follow- Up and Review
Each of these topics is described in the following pages.
PRE- PROPOSAL ASSESSMENT
Before you start to write a proposal, you must understand enough about the client
and t ...