
34 Managing projects as investments: Earned value to business value
day of Week 1 and to continue through the end of Week 8. The revenues
for the Softy merchandise will be primarily to families that have taken
their children to see the movie and will therefore be affected by total
ticket sales and revenues to any given point in time. Moviegoers may not
purchase the merchandise immediately after they see the movie, but the
marketing department assures us that a certain percentage of those who
see the movie will buy merchandise for their children by two weeks after
the movie closes. The estimates of merchandise revenue based on movie
ticket rev ...