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chapter six
Combining project investment tools
“How do we use these tools to maximize a project’s
business value?”
Using the techniques we have been describing, although they are of
signicant and demonstrable value, requires changing the way an organi-
zation thinks about projects. Having leadership and support at the senior
management level is crucial. Why is this so challenging?
• “We’ve been doing just ne for years!” Actually, it’s likely that the
sense of “doing just ne” is an illusion due to the lack of investment
metrics that would show how much money and value has leaked
away. If things such as the cost of time are left unquantied, ...