2.1

The user

In an effort to conduct cultural tourism appropriately, we should set out by trying to understand what the users of a cultural item or site – the tourists – want from the experience. In expectation, or hope, of arriving at precisely what do they engage in cultural travel?

Why are there cultural tourists?

Perhaps the most basic and common error a presenter may make in his attempt to comprehend what a tourist wants is to focus on a tourist’s chosen item of desire itself – the travel object or destination – rather than to look deeper into what exactly are the elements of its attraction and why they should entice a particular person or group. If the latter course is pursued, then not only does it become easier to cater to a tourist ...

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