Parts 1 and 2 of this book attempted to introduce and define the principal and likely needs of cultural tourism. Part 3 will suggest, under the various chapter headings, practical ways and methods of meeting these needs appropriately and well.

This chapter looks at how to meet those needs when the purpose is to attract tourists to an item of culture.

The reasons for wishing to produce an attraction are most likely to be:

i) to make a cultural item attractive in itself, though perhaps only in order to produce revenue for its repair and upkeep;
ii) to create a focus of attraction by association with surrounding areas, which may have a greater semblance of attractiveness;
iii) to serve as a diversion from a visitor-overloaded ...

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