12.2. STRATEGIC CHOICES IN TECHNOLOGICAL INNOVATION
At the broadest level, several strategic choices exist that serve as general guidelines for innovation, providing direction so that efforts ultimately support the overall goals of the organization. These strategic choices are:
Degree of innovation
Types of innovation that are to be emphasized
The overall approach to the market
Resource commitment
12.2.1. Degree of Technological Innovation
How much innovation is expected to contribute to the organization in comparison to the present core business activities? Andrew and colleagues (2007) provide a range of common measures related to technological innovation. These include inputs such as financial resources and people; processes such as resource ...
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