Connecting social media tools to the organization


Managers and leaders can embed social media into the fabric of the organization by using the four coordination tools: policies, budgets, organizational policy and participation rules. However, when these tools are implemented, managers face a conundrum of control: the more controls that are put in place around social media, the less useful the tools become. Nevertheless, managers must still work to coordinate their use as the misuse of social media can damage the larger organization. Policies are the foundation for setting the view of organizational members toward social media; budgets set the foundations for technology and training; organizational culture fills in the gaps; and ...

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