CHAPTER

12

A leader is one who knows the way, shows the way, and goes the way.

John C. Maxwell

MANAGING STAKEHOLDERS AS CLIENTS—FRAMEWORK AND EXAMPLES

12.1 Essential Stakeholder Management

If you read the entire book up until here, you are already equipped with new, powerful tools and techniques to involve your stakeholders. But a heavy toolbox wastes your energy if you don't know how to take advantage of it.

First things first, managing stakeholders is about purpose. You have to know the way and believe in it. Creating a compelling vision that motivates your stakeholders is the second step. Show the way and inspire. Unfortunately, that's far from enough.

There is no room for doubt in project management. Entropy law reigns here. Chaos ...

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