Managing Supply Chains on the Silk Road

Chapter 2

The Silk Road Linking Artisans in India to Designers in Italy and World Markets

Ananth V. Iyer and Andrea Lenterna

Contents

2.1 Indian Artisans and Supply Chains

2.2 Different Way of Doing Business

2.3 Value Proposition

2.4 2008 Collection

2.5 Flow of Goods from East to West

References

2.1 Indian Artisans and Supply Chains

Roll back history a century or two, and the world had very different global supply chains. The palace of the King of Hyderabad, for example, even today shows carpets from Belgium; cut glass, pianos, and organs from Germany; ...